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Web Site Marketing - What Shopping For Cereal Can Teach You By John Schwartz
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| Wednesday, January 14, 2009 |
Web site marketing can be - and should - take many forms. There are many different ways you can promote and advertise your site.
However, in the midst of all the hype about social bookmarking, Web 2.0, RSS feeds and propagation, a site seemingly simple concept of marketing has been falling in the street, seems to be no rational reason. And he has to do with shopping for cereal.
True - shopping. For cereal.
OK, for those of you who do not write me off as a madman who somehow convinced the editor to let slide by this article, I promised to explain. In fact, I promise you will agree. Well, most of your time.
The Cereal / Marketing Site Connection
How often do you go down in the cereal aisle at the grocery store your favorite? For many of us, is the main cereal, so the answer is probably pretty often, right?
OK, pop quiz time!
Question # 1: Throughout the cereal aisle, where you will find children's sugar cereal? Answer: no more than 3 ½ - 4 feet from the floor.
Question # 2: Where you'll find high-fiber, and generally bland, fresh, healthy cereals for adults? Answers: 4 feet and higher.
Coincidence? Do not you believe it! There are big-time money in the cold cereal. These companies are not mess around when it came to the product. They put very specific type of cereal in the right place because they know where the truth will spy their eyeballs (and whine until Mommy buy them).
OK, I bring about this return to a web site marketing. I believe it is quite clear now. Shopping cereal to teach an invaluable lesson about marketing your web site ...
Put a link to your site in front of the right audience and you will sell more of your stuff to them.
This is a very important lesson for every owner of the site with more than money to spend on marketing activities. Time is a costly commodity happens when you own, so you only need to maximize the effectiveness of marketing and advertising efforts.
The key is to go to the target market and interact with them. If you are into social media marketing, you will find the audience on twitter, MySpace, Facebook, etc., and entered into conversation with them. Build relationships. Getting trust.
Another tremendous source of very targeted traffic coming from the online forum. Taste of your product or too esoteric for the unique forum devoted to it? I can almost guarantee you that you're wrong about that!
Search on Google for phrases such as "_______ forum "(where _______ is the type of product or service). You may be amazed at all possible.
Do the same on Google to find likeminded people in the blog. Search for "________ blog. "You'll be astounded at the sheer numbers.
After compiling a hefty list of target sites, get cracking and start participating. This will be very useful investment of your time. Traffic you get from this source will be among the best, most visitors to your site will never accept. It's a little used but very powerful marketing strategy web site.
Remember: what Kellogg's a ... You put "cereal" where the right eye will see.
Are you satisfied with the number of visitors you get from article marketing efforts? John Schwartz forward a copy of the latest free ebook article marketing now, and learn how to get more from each of the articles you write. Download a copy http://www.articlemarketingva.com on this day. |
posted by neptunus @ 8:58 PM
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